Mumbai/ Jaipur, September 13, 2023: AU Small Finance Bank, widely recognized as India’s premier Small Finance Bank (SFB), is pioneering a transformative endeavor aimed at enhancing the banking experience for its cherished clientele. In an unprecedented stride, AU Small Finance Bank has unveiled an exclusive Loyalty Program tailored specifically for distinguished CASA (Current and Savings Account) and Debit Card holders. This groundbreaking initiative is set to metamorphose ordinary financial transactions into gratifying milestones for its patrons.
The AU Bank Loyalty Program has been meticulously devised to expedite customer activation and engagement, offering a golden opportunity to amass reward points across a broad spectrum of transactions. Be it financial transactions or non-financial engagements, each interaction with AU Bank’s services contributes to the accumulation of these coveted points. These hard-earned reward points can subsequently be exchanged for a captivating array of products, gift vouchers, airfare tickets, and more, thereby transforming everyday banking into an exhilarating journey replete with rewards.
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Under this innovative program, customers are empowered to accrue and redeem reward points across a diverse array of AU Bank’s products and services. From leveraging Debit Card functionalities to executing transactions within Savings and Current Accounts, from utilizing the AU 0101 App to accessing net banking facilities, the horizons are boundless. Whether it entails booking travel, topping up mobile credits, accruing air miles, indulging in golf sessions, embarking on shopping sprees, or availing a plethora of lifestyle services, AU Bank’s Loyalty Program makes it all seamlessly attainable. Customers can conveniently track their accumulated reward points via the AU 0101 app or internet banking by visiting https://rewardz.aubank.in/.
Debit Card Delights : The Debit Card loyalty program extends a warm welcome with an initial endowment of 200 reward points for setting a PIN and enabling e-commerce transactions. Additionally, each expenditure contributes to the accumulation of reward points, thus enhancing the overall customer experience.
CASA Bonanza : The CASA Loyalty Program elevates customer rewards to the next echelon by offering a substantial allocation of up to 500 reward points. Customers can also reap the benefits of activation bonuses when registering for internet banking, mobile banking, UPI, and bill payment services.
Furthermore, AU Bank has forged a strategic alliance with Loylty Rewardz, India’s preeminent loyalty and customer engagement platform, to ensure a rewards catalog that is perpetually evolving and enriched.
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Mr. Uttam Tibrewal, the Executive Director of AU Small Finance Bank, expressed his enthusiasm for the launch, stating, “AU SFB has consistently been at the vanguard of introducing customer-centric initiatives that align with the vision of a digital India. With our CASA & Debit Card loyalty rewards program, we aim to foster digital transactions in an environment rich with accessible offers and benefits. We are elated to introduce this innovative loyalty rewards program for CASA & Debit Cards, with the customer’s journey at the forefront of our operational strategy. Our aspiration is to ensure that our esteemed customers derive the utmost benefit from each digital transaction, encompassing points, coupons, offers, recharges, shopping incentives, and cashback rewards. These enthralling reward experiences have been meticulously designed to fortify and deepen our customer relationships, thereby enhancing satisfaction and loyalty. We remain steadfast in our commitment to ensuring that our customers emerge as ultimate victors, fostering a enduring partnership with AU SFB in the digital age.”
About AU Small Finance Bank:
AU Small Finance Bank Limited (AU Bank) stands as a scheduled commercial bank and a Fortune India 500 Company. Commencing its journey from the heartlands of Rajasthan, AU SFB has evolved into the largest Small Finance Bank, armed with a profound understanding of rural and semi-urban markets. This understanding has enabled the bank to construct a robust business model that champions inclusive growth.
With a legacy spanning 28 years, AU has consistently been a customer-centric institution that prioritizes retail banking. It embarked on its banking operations in April 2017. As of June 30, 2023, AU Bank boasts an expansive presence across 1,038 banking touchpoints, catering to over 41.3 lakh customers in 21 states and 3 union territories, with the support of a dedicated workforce comprising 28,446 employees.
AU Bank proudly possesses a net worth of ₹11,379 Crore, a deposit base of ₹69,315 Crore, gross advances amounting to ₹63,635 Crore, and a balance sheet size totaling ₹91,583 Crore. The bank has consistently maintained high external credit ratings from major rating agencies, including CRISIL, CARE Ratings, and India Ratings. It enjoys the trust of prestigious investors and is listed on both NSE and BSE, India’s leading stock exchanges.
For more information, please visit AU Bank’s official website at https://www.aubank.in/.
