ICC World Cup 2023 : In a momentous collaboration, the International Cricket Council (ICC) and UNICEF have joined forces with the Ministry of Education, Government of India, and the Board of Control for Cricket in India (BCCI) to unveil the pioneering online learning program ‘Criiio 4 Good’ on September 28. This groundbreaking initiative is designed to impart essential life skills and foster gender equality among children and youth.
ICC ODI World Cup 2023 Sri Lanka Squad .
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The inaugural launch ceremony took place in Ahmedabad, where India women’s vice-captain Smriti Mandhana personally introduced the program to over 1000 school children at the Narendra Modi Stadium. ‘Criiio 4 Good’ comprises eight sport-for-development modules that revolve around critical themes such as gender equity, creating awareness about the issue, and emphasizing the significance of providing equal opportunities to every child in India.
The program ingeniously employs cricket as a medium to convey these invaluable life lessons. It features eight animated films, using state-of-the-art animation techniques and cricketing examples to illustrate specific life skills, including leadership, problem-solving, confidence, decision-making, negotiation, empathy, teamwork, and goal setting. These modules have undergone meticulous research to incorporate local nuances.
The Ministry of Education is actively promoting these modules to over 1.5 million schools across India through the Diksha platform, ensuring a lasting impact that extends beyond the Cricket World Cup. Additionally, all eight learning modules are freely accessible on the Criiio website, offered in English, Hindi, and Gujarati.
Smriti Mandhana, India’s women’s vice-captain, expressed her immense pride in supporting the Criiio 4 Good initiative, highlighting its ability to employ cricket as a conduit for teaching essential life skills and promoting gender equality among both girls and boys.
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Jay Shah, Secretary of the BCCI, underscored how the program aligns with cricket’s core values and imparts vital life skills, including the significance of gender equality. He emphasized its potential to empower India’s youth.
ICC Chief Executive Geoff Allardice lauded the program as a testament to the ICC’s unwavering commitment to driving positive change. By harnessing the global allure of cricket, ‘Criiio 4 Good’ represents a significant stride towards creating a more equitable and enlightened future for India’s youth.
